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Brasserie Ruhlmann, Limited Google Virtual offer, and links to love.

posted Aug 25, 2014, 9:49 AM by Rafael Marxuach   [ updated Oct 9, 2015, 2:05 PM ]

RECENT WORK

New Google Virtual Tour of Brasserie Ruhlmann including the outside plaza dining area set-up for the summer. This year's attraction is Jeff Koons sculpture, right on axis with the entrance. The restaurant offer more than its historic art deco building and lively outside dining area across from Rockefeller center. The food is delicious and the presentations of the dishes impeccable. Lobster salad dish photographed by Rafael Marxuach above. More photos of Brasserie Ruhlmann dishes here.

http://photos.myarchn.com/image/I0000v06Eo7YN3pY

http://photos.myarchn.com/image/I0000MwAwlSTfb6k


Convene Holiday Showcase, Tidbits, and more...

posted Aug 25, 2014, 9:18 AM by Rafael Marxuach   [ updated Oct 9, 2015, 2:06 PM ]

RECENT WORK

Convene Holiday Showcase at 101 ParK Avenue facilities. The reception was perfectly orchestrated with all the goodies - food, wine, music, The Oyster Girls shucking oysters, and a sleek set up to print  and view selfies tagged with #ConveneHolidays - delivered by Instaprint.

For more photos: Convene Holiday Showcase Gallery


http://photos.myarchn.com/image/I0000XdMIHHSYvmE
http://photos.myarchn.com/image/I0000IYYc9Fu162Y

Visual content is paramount, how to improve your marketing with better photography.

posted Jun 11, 2014, 8:26 AM by Rafael Marxuach   [ updated Jun 25, 2014, 4:37 AM ]


A visual Internet and an always wired population has changed the way businesses are marketing. On the other hand the way photography is being served lags behind. For example, most businesses still work with photographers on a project basis. What if instead we think “Photography as a Service”, a model to remove uncertainty, lower costs, and provide for more integration between businesses and photographer to improve marketing results.


The importance of images in our culture is obvious. Images in the form of drawings date back 20,000 years, the photographic image was invented a little over 200 years ago, and the first commercial digital camera was released only 24 years ago. A technological development that has granted photography center stage in popular modern culture. As a result an abundance of communities, social networks, technologies, applications, services, and gadgets have emerged.  


This presents new challenges for both businesses and producers. Lets take a look at the basics, to succinctly show why “Photography as a Service” make sense for both photographers and businesses.


I - Choose which level of photography best serve your marketing needs. These can be combined to fit different purpose photography, for example marketing use (online or offline) and/or social media. However, increased competition to gain online attention is putting pressure on businesses to use professional photography across the board.


  1. Professional photography

  2. Amateur photography

  3. Do it myself


II - Think how much photography you need for marketing. Choose from the list below the most adequate time interval for your business, taking in consideration these variables; available resources and budget, the type of industry you are in, what is the competition doing, and importance of visual content for your marketing strategy. This will get you started, later (Implement, Measure, and Iterate) and you will arrive to the ideal flow of new content.

For the sporadic interval disregard the Iteration phase.


  1. Continuous

  2. Consistent

  3. Sporadic


III - Last, choose the type of arrangement that works. My take is that "Photography as a Service" can effectively control cost by taking uncertainty out of the way. An agreement based on retainers fee + low monthly payments, is cost effective and provide for a deeper level of integration between photographer and business. Properly planned this could be a solution to achieve a continuous flow of professional photography for marketing.

  1. Project by Project (The time to manage the hiring process needs to be considered in the cost)

  2. Retainer + Recurrent Payments (Photography as a Service)

  3. In-house (on-payroll, sometimes not the best quality and could bring conflicts with other responsibilities)


At Myarchn Photography we want to help your business grow. That’s why we are committed to produce photographs that tell the story of your business and fit your publishing calendar. 


Sign up for a free presentation - Photography as a Service (PaaS) package


Professional Photography is key to attract customers online

posted Apr 30, 2014, 8:16 AM by Rafael Marxuach   [ updated Oct 9, 2015, 2:06 PM ]

Leicht Chelsea
Leicht Chelsea, NY.


Creativity and Implementation is the lifeline of online marketing. An imperative for businesses, to succeed in today’s environment. More so, local businesses win when they score "an opportunity moment" - meaning, to convert an online customer into a reservation, booking, or a visit to their local store. The key is to have the most appealing presence in front of customers that are ready to make a decision.


Lets start by identifying the most important places where businesses would like to show up. Google, Google, Google, and then other social media sites. On Google there is Search, Google Maps, and Google+. As for Social Media - Facebook, Twitter, Pinterest, Linkedin, Instagram, and Tumblr are the most important places.  


Experts agree that to attract customers, businesses and brands need to find their own voice, become an authority in their field, and publish original content that appeals to the target audience. For each one of these tasks, professional visual content is more important than ever before in today's Internet. This is where our company comes in. We establish meaningful and long lasting relationships with our clients and provide them with professional photography for their needs online.


Our photography is of the highest quality, affordable, and our service is fast. The main areas we cover are Google Business View, Architectural and Interiors photography, Food Photography and Portraits. Perfect companions to a creative marketing strategy and implementation, to reach, attract, and convert customers online.

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Google Business Photos graduates, is now Google Business View

posted Mar 21, 2014, 5:10 AM by Rafael Marxuach   [ updated Mar 21, 2014, 9:01 AM ]



Google Business View (former Google Business Photos) is the new name for Google's Street View inside of businesses. This change of name comes at a junction point when I see the program entering a mature stage. Allow me to explain why.

  1. Google Business View now shows a deeper integration with Google Maps. Evidence of this is the new Google Maps update and the new Google Maps Site.
  2. Alignment of the program’s name with Street View (almost 10 years old, officially launched in 2007). This change which might look superficial is not. Street View and Business View are one and the same, and the most important differentiator between Google Maps and other mapping services.
  3. This also comes at a moment when Google is putting his marketing machinery behind "Business View" to accelerate the pace of interior views of hotels.
  4. Developers are already seeing "Business View", as a platform to build applications that add functionalities to the virtual environment, therefore in process to become an ecosystem within the Google Maps Infrastructure.

The benefits of "Google Business View" to the bottom line of your business could go from significant, to moderate, or minimal - short term. Just like the Internet 15 years ago. At the time some people were skeptical about the impact of having a website, to later realize that at a web page was required - as a minimum. The same applies to "Google Business View", think of it as a natural extension of an increasingly Visual Internet. Therefore, adding "Business View" to your business, is one of the minimum requirements to keep up with today's Internet.


If you agree, but need data to sustain this view, download the newest case studies attached. Real results obtained by businesses.

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Google Maps update, new opportunity for businesses.

posted Mar 4, 2014, 5:26 AM by Rafael Marxuach   [ updated Mar 21, 2014, 8:58 AM ]

Google Maps update is now available to hundreds of millions users. The changes that took place represents a considerable opportunity for businesses to excel, at a minimum maintain adequate visibility online. With this in mind the question becomes how to seize the opportunity.

The new Google Maps differ from the prior version (Classic View) in two important ways. The new design takes advantage of 100% of the screen, and secondly presents the businesses information differently.



In the new layout, the businesses information is contained within the Info Card as shown on the left top corner of the image above. Therefore, the opportunity to win or to lose the customer attention, depends on the information shown on the Card. Lets take a look at the information on the card.

  1. Name and business address
  2. Hours of operation and telephone
  3. Imagery - See Inside, Street View (outside), and Photos
  4. Reviews, menu
  5. Find a Table
  6. More

This information is hosted on your Business Listing also known as Local+ Page. When you become the verified owner of the business listing, is possible to manage the info and keep it up to date.

However, to include "See Inside Imagery" or (Google Virtual Tour), is required that you work with a Google Trusted Photographer. Because of this not everyone have it. When included, it provide customers more information to make their decisions, a recommended practice in a customer centric environment. 
We have streamline the process to produce and publish Google Virtual Tours to make it quick, affordable, and guaranteed. More so, we will help you expedite the verification process of your business listing with Google, if you haven’t done so.

Inside View (Virtual Tour) takes advantage of 100% of the screen allowing for an immersive interactive experience of the business.



Still Photographs of the outside and inside of the restaurant are part of the Business Photos service. The Photos take advantage of the full screen.


Allow me to show the difference of a business with and without a Virtual Tour. When you click on Cole’s Greenwich Village Info Card "See Inside", is like walking into the restaurant. This isn’t possible with Noir NYC because they don’t have a Google Virtual Tour.


In conclusion, if you don’t have a "See Inside" on your Google Maps Info Card, your business is at a disadvantage precisely at the moment when the customer decide where to make a reservation.

 

According to NYCCO findings, businesses with a Google Virtual Tour had a 30% higher click through rate to reservations, (Download: BusinessPhotosRestaurantsNYCCO (1).pdf ) this before the Google Maps update. With the new changes to Google maps this figure is expected to rise even more, taking in consideration the latest update. Which focus on helping customers decide and make the reservation right from the Info Card.


Related article on Google Maps update:

4 Google Maps Updates Local Businesses Need to Know


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Buy now and Pay Later - Google Virtual Tours & TourDash at the Online Store

posted Feb 17, 2014, 4:55 PM by Rafael Marxuach   [ updated Oct 9, 2015, 2:07 PM ]

Myarchn’s online store is now live. We have done some changes to our website to facilitate buying our products and bring greater transparency to our pricing structure.


Services are now divided in two line of products, Google Virtual Tours and TourDash. Google Virtual Tours - 360º professional photographs that allow you to see inside your business and TourDash, an application that further enhances the Tours with interactive information. For each of these we offer various plans to suit your business needs and pocket.


We also integrated PayPal and Bill Me Later to all products. This gives the option to buy now and pay in six months at 0% interest. Offer is now running until February 28th.


When you buy a Virtual Tour or enhance an existing, you are taking important steps to stay ahead of the competition by tapping Google’s ubiquitous infrastructure. We look forward to publish your virtual tour to Google and/or set up TourDash for your business.



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Get more from Google Virtual Tours with TourDash

posted Feb 3, 2014, 8:22 AM by Rafael Marxuach   [ updated Feb 12, 2014, 7:02 AM ]

Last November I wrote about a Table Booking Application to show a trend I saw coming. The arrival of new applications that add functionalities inside Google Virtual Tours. Today we are introducing TourDash, an application that enhance Google Virtual Tours.

With TourDash you can include targeted information inside the Virtual Tour - descriptions of your company, products, or services, links to your online store, corporate financial results, menu, photos, or videos. Additionally, you can include a customized menu to help customers navigate, and learn about visitors behavior with TourDash analytics. Check the video here.

With this new partnership our company tie Google's Street View, TourDash technology, and our skills in photography and digital media, to offer businesses a unique opportunity to stay ahead of the competition.

Enhance that Virtual Tour you already love - with any of the various TourDash plans available - or sign up for the complete package; Google Business Photos + TourDash.

For a free quote and a demo, submit your info here.


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Where to find the Google Virtual Tours embed code in the new Google Maps.

posted Jan 29, 2014, 9:50 AM by Rafael Marxuach   [ updated Jan 29, 2014, 10:22 AM ]

Can’t find the embed code? Correct. With the latest Google Maps update, the embed code for Google Virtual Tours disappeared. The only way to get the embed code of a Google Virtual Tour is to revert Google Maps to the old version.


We been asked time and again about this, so I’ll take this opportunity to update all about the latest changes. Before, at the old version, the embed code was available right from the Google Maps. (see Fig. 2 below) For some reason, isn’t possible to do this in the New Google Maps. (I assume this is a feature that will come in later updates). The only way is to revert to the Classic Google Maps.


To revert to the old version of Google Maps, go to the ? icon - at the bottom right hand corner of the screen - and click on Revert to the Classic Google Maps. You can either, revert only for one browsing session or update the settings to continue using the old version forward. This is done by clicking yes at the yellow caption that appears at the top center of the screen. “You have switched back to classic Google Maps for this session. Remember this choice for next time? Yes - Dismiss”.  

New Google Maps


Once at the Classic Google Maps click on the chain link icon. A new window appear with the link to the GVT and the embed code. If you want to further customize the size of the window click Customize and preview embedded map. (Image below)



A new pop-up window (shown below) will appear with the choices available. For a custom size, select Custom and enter the size in pixels, copy and paste the HTML code to your Website or Social Media, and that's it.



Hope this was helpful.

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Healthcare, Hospitality, and Shopping Centers will benefit from Google Virtual Tours during 2014

posted Jan 6, 2014, 9:00 AM by Rafael Marxuach   [ updated Jan 6, 2014, 9:07 AM ]

New York Hilton Midtown

New York Hilton Midtown


During 2013 the Hospitality industry made up for a large portion of the businesses that incorporated Google Virtual Tours. This trend will continue in 2014, although two industries to watch are healthcare and (shopping centers) retail.


Hospitals and medical centers were unqualified businesses until a month ago when Google added these type of business. As we know GVT is an unparalleled tool to showcase the physical facilities of businesses, many hospitals and medical facilities will start using this tool to attract new customers. 


As for the retail industry, shopping centers are already integrating Google Virtual Tours to showcase their facilities. This is a natural extension of the street and urban public areas - in many american cities, a substitute. Take a look at the Yorkdale Shopping Centre, Dufferin Street, Toronto, ON.


These three sectors combined with a few others business types will integrate this valuable tool and become instrumental to advance the Google Business Photos platform. Playing an important role in the development of an augmented reality marketplace.


IBM’s 5 years predictions tell us that “Buying Local will beat Online”. This prediction describe a future which is already starting to take place with Google Business Photos. 2014 will be a decisive year in the path to new services that combine digital and physical experiences in the store.


The gap between those businesses keeping up with the latest tools to market online and those that are not, will grow wider this year. Only those that incorporate online to their local outlets will thrive in the new market environment. Google Business Photos is a step any business can take immediately, not to fall behind.

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