A visual Internet and an always wired population has changed the way businesses are marketing. On the other hand the way photography is being served lags behind. For example, most businesses still work with photographers on a project basis. What if instead we think “Photography as a Service”, a model to remove uncertainty, lower costs, and provide for more integration between businesses and photographer to improve marketing results.
The importance of images in our culture is obvious. Images in the form of drawings date back 20,000 years, the photographic image was invented a little over 200 years ago, and the first commercial digital camera was released only 24 years ago. A technological development that has granted photography center stage in popular modern culture. As a result an abundance of communities, social networks, technologies, applications, services, and gadgets have emerged.
This presents new challenges for both businesses and producers. Lets take a look at the basics, to succinctly show why “Photography as a Service” make sense for both photographers and businesses.
I - Choose which level of photography best serve your marketing needs. These can be combined to fit different purpose photography, for example marketing use (online or offline) and/or social media. However, increased competition to gain online attention is putting pressure on businesses to use professional photography across the board.
II - Think how much photography you need for marketing. Choose from the list below the most adequate time interval for your business, taking in consideration these variables; available resources and budget, the type of industry you are in, what is the competition doing, and importance of visual content for your marketing strategy. This will get you started, later (Implement, Measure, and Iterate) and you will arrive to the ideal flow of new content.
For the sporadic interval disregard the Iteration phase.
III - Last, choose the type of arrangement that works. My take is that "Photography as a Service" can effectively control cost by taking uncertainty out of the way. An agreement based on retainers fee + low monthly payments, is cost effective and provide for a deeper level of integration between photographer and business. Properly planned this could be a solution to achieve a continuous flow of professional photography for marketing.
At Myarchn Photography we want to help your business grow. That’s why we are committed to produce photographs that tell the story of your business and fit your publishing calendar.
Sign up for a free presentation - Photography as a Service (PaaS) package
Leicht Chelsea, NY.
Creativity and Implementation is the lifeline of online marketing. An imperative for businesses, to succeed in today’s environment. More so, local businesses win when they score "an opportunity moment" - meaning, to convert an online customer into a reservation, booking, or a visit to their local store. The key is to have the most appealing presence in front of customers that are ready to make a decision.
Lets start by identifying the most important places where businesses would like to show up. Google, Google, Google, and then other social media sites. On Google there is Search, Google Maps, and Google+. As for Social Media - Facebook, Twitter, Pinterest, Linkedin, Instagram, and Tumblr are the most important places.
Experts agree that to attract customers, businesses and brands need to find their own voice, become an authority in their field, and publish original content that appeals to the target audience. For each one of these tasks, professional visual content is more important than ever before in today's Internet. This is where our company comes in. We establish meaningful and long lasting relationships with our clients and provide them with professional photography for their needs online.
Our photography is of the highest quality, affordable, and our service is fast. The main areas we cover are Google Business View, Architectural and Interiors photography, Food Photography and Portraits. Perfect companions to a creative marketing strategy and implementation, to reach, attract, and convert customers online.
Myarchn’s online store is now live. We have done some changes to our website to facilitate buying our products and bring greater transparency to our pricing structure.
Services are now divided in two line of products, Google Virtual Tours and TourDash. Google Virtual Tours - 360º professional photographs that allow you to see inside your business and TourDash, an application that further enhances the Tours with interactive information. For each of these we offer various plans to suit your business needs and pocket.
We also integrated PayPal and Bill Me Later to all products. This gives the option to buy now and pay in six months at 0% interest. Offer is now running until February 28th.
When you buy a Virtual Tour or enhance an existing, you are taking important steps to stay ahead of the competition by tapping Google’s ubiquitous infrastructure. We look forward to publish your virtual tour to Google and/or set up TourDash for your business.
Last November I wrote about a Table Booking Application to show a trend I saw coming. The arrival of new applications that add functionalities inside Google Virtual Tours. Today we are introducing TourDash, an application that enhance Google Virtual Tours.
With TourDash you can include targeted information inside the Virtual Tour - descriptions of your company, products, or services, links to your online store, corporate financial results, menu, photos, or videos. Additionally, you can include a customized menu to help customers navigate, and learn about visitors behavior with TourDash analytics. Check the video here.
With this new partnership our company tie Google's Street View, TourDash technology, and our skills in photography and digital media, to offer businesses a unique opportunity to stay ahead of the competition.
Enhance that Virtual Tour you already love - with any of the various TourDash plans available - or sign up for the complete package; Google Business Photos + TourDash.
For a free quote and a demo, submit your info here.
Can’t find the embed code? Correct. With the latest Google Maps update, the embed code for Google Virtual Tours disappeared. The only way to get the embed code of a Google Virtual Tour is to revert Google Maps to the old version.
We been asked time and again about this, so I’ll take this opportunity to update all about the latest changes. Before, at the old version, the embed code was available right from the Google Maps. (see Fig. 2 below) For some reason, isn’t possible to do this in the New Google Maps. (I assume this is a feature that will come in later updates). The only way is to revert to the Classic Google Maps.
To revert to the old version of Google Maps, go to the ? icon - at the bottom right hand corner of the screen - and click on Revert to the Classic Google Maps. You can either, revert only for one browsing session or update the settings to continue using the old version forward. This is done by clicking yes at the yellow caption that appears at the top center of the screen. “You have switched back to classic Google Maps for this session. Remember this choice for next time? Yes - Dismiss”.
Once at the Classic Google Maps click on the chain link icon. A new window appear with the link to the GVT and the embed code. If you want to further customize the size of the window click Customize and preview embedded map. (Image below)