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Google Business Photos = Better Marketing - My take on the New Year.

posted Dec 16, 2013, 4:46 AM by Rafael Marxuach   [ updated Dec 16, 2013, 8:55 AM ]

Postulates:

  • 66.9% of all searches in the USA are carried by Google, followed by Microsoft 18% and Yahoo 11.3%, according to comScore September, 2013 results.
  • In mathematics and logic, if A bears some relation to B and B bears the same relation to C, then A bears it to C.
  • If Google Business Photos = better Google search results ; and better Google search results = better marketing ; then Google Business Photos = Better Marketing.
    Yes, a simplified deduction in the complex field of online marketing. Often, hard to understand, measure, and difficult to demonstrate scientifically. Nonetheless, I believe evident. 
    Jeff Finkelstein published recently Google Business Photos May Correlate With Higher Local Search Ranking, Although Not a Magic Bullet, an attempt to scientifically look at data and establish the relationship between Google Business Photos and search rank. He found that sites with the highest ranks in local search have adopted Google Business Photos.

    Google Business Photos will continue to add great value to a large number of businesses in the coming year, regardless industry or marketing strategy. Here is why:

  1. The cost of Google Business Photos is close to nothing considering the service long shelf life (photos stay for as long as you want).
  2. Clearly Google dominates online search.
  3. Because the program is still in early stages, businesses will benefit from first mover advantage.
  4. Professional visual content everywhere, across platforms and devices, and in a period of technological convergence is a win-win situation.

  5. My prediction for 2014 is that Google Virtual Tours adoption will accelerate during the year and a myriad of niche applications will develop as layers on top of the visual imagery platform. A continuation of the Google maps dominance.


    Disclosure: I’m Google Trusted Photographer, architect, and a highly visual/spatial learner.


    Happy holidays!

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