posted Nov 25, 2013, 11:52 AM by Rafael Marxuach
updated Nov 25, 2013, 12:07 PM
The Hospitality Industry and Google Business Photos are a perfect match. Attracting customers inside business locations help people to choose what they want. Because we are in a customer centric environment, businesses attract customers by empowering them - this is what Google Virtual Tours do.
Google Business Photos momentum is accelerating. In the most recent news Dorothy Dowling, Best Western’s SVP of marketing and sales talked about a new partnership with Google to add Virtual Tours to the Hotel chain locations across the country. In other news Digital Journal featured the Hampton Inn & Suites Miami Brickell-Downtown as one of the selected hotels among 4,700 Hilton hotels worldwide, to participate on the Google Business Photos Hotel Pilot Program.
“Business Photos provides a unique opportunity for hotels to showcase their properties as consumers are planning their trips and making hotel booking decisions. Photos & Interactive Maps are 2 of the top features used by travelers when selecting a hotel, according to PhoCusWright. Tripadvisor's internal analysis shows that "travelers are 150% more engaged on listings with 20+ photos, than those with only a few photos.”
Another important component in the Hospitality Industry are restaurants. These are signing up at a faster rate than hotels. Just in New York we calculated that two thirds of all restaurants that participated in NYC 2013 Restaurant Week already have a Google Virtual Tour. For these a Denmark agency developed a nifty feature - Table Booking for Street View (don’t miss the demo). You can choose and book your favorite table from inside the restaurant's Google Virtual Tour.
This useful functionality works as a layer on top of the Virtual Tour adding value to the business and customers. We will see more of these Google Virtual Tours applications during 2014. Sign up today and stay ahead of your competition with a Google Virtual Tour.