New York Hilton Midtown
During 2013 the Hospitality industry made up for a large portion of the businesses that incorporated Google Virtual Tours. This trend will continue in 2014, although two industries to watch are healthcare and (shopping centers) retail.
Hospitals and medical centers were unqualified businesses until a month ago when Google added these type of business. As we know GVT is an unparalleled tool to showcase the physical facilities of businesses, many hospitals and medical facilities will start using this tool to attract new customers.
As for the retail industry, shopping centers are already integrating Google Virtual Tours to showcase their facilities. This is a natural extension of the street and urban public areas - in many american cities, a substitute. Take a look at the Yorkdale Shopping Centre, Dufferin Street, Toronto, ON.
These three sectors combined with a few others business types will integrate this valuable tool and become instrumental to advance the Google Business Photos platform. Playing an important role in the development of an augmented reality marketplace.
IBM’s 5 years predictions tell us that “Buying Local will beat Online”. This prediction describe a future which is already starting to take place with Google Business Photos. 2014 will be a decisive year in the path to new services that combine digital and physical experiences in the store.
The gap between those businesses keeping up with the latest tools to market online and those that are not, will grow wider this year. Only those that incorporate online to their local outlets will thrive in the new market environment. Google Business Photos is a step any business can take immediately, not to fall behind.