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In the age of Google, a picture is more than a thousand words

posted Sep 30, 2013, 11:18 AM by Rafael Marxuach   [ updated Sep 30, 2013, 11:34 AM ]
Apple Orchard

Implementing a Niche Marketing Strategy online is a wise decision for most businesses. 5 Steps to Dominate your Niche on Google emphasize this by pointing to the importance of driving quality traffic and differentiating your brand. The five steps mentioned in the article are; Determine Your Niche, Optimize with Niche Specific Keywords, Implement Google Authorship, Write Great - Authoritative Content Often and Use Google+ to Promote Your Content. The article concludes that implementing these require a lot of time and effort but your business will be on its way to dominate its niche on Google. This is something I concede.


However, the article misses a key component that differentiate your brand and influence customers - Visual Content.

To demonstrate the importance of visual content in the current environment, I looked at four influential companies - Google, Facebook, Pinterest, and Yahoo.

Google: Recently, introduced a new way to organize photos on Google+ giving reasons to believe that photographs will take a more important role on Search. Another clear indication of the importance of visual content for this company is Street View. A successful attempt to organize the planet’s visual imagery (outside and recently inside with Google Business Photos). And last Google Glass which is taking the world by storm. 


Facebook: Recently upgraded their platform to keep up with their most popular activity - photos. Facebook revealed that more than 350 million photographs are uploaded every day to the social network. How important are photos to Facebook strategy? Facebook paid $1.1 Billion dollars for Instagram - a photo sharing application with no revenue.


Pinterest: The new kid on the block focused only in visual content to grow their business. Pinterest drives more traffic to websites than Google+, LinkedIn, and Twitter.


Yahoo: Is home of Flickr, still one of the most popular photography sites in the world. Their latest and boldest move was the acquisition of Tumblr for $1.1 billion dollars. Tumblr is a popular blogging platform, mostly consisting of Visual Content.


These four industry leaders share a vision that integrate visual content as a key component of their strategy. For these companies, "A picture is worth more than a thousand words". Therefore, to dominate your business niche original and professional visual content is key.


As mentioned before, it takes planning, resources, and effort to command your niche. However there is one component that you can add effortless - Professional Visual Content. We deliver the Visual Content your business need. A Google Virtual Tour has a long shelf life, a world wide distribution, and is affordable. Plug your business into the future and ahead of your competition with Myarchn Business Photos.


Still not convinced? Watch and feel Google Glass to start getting a picture of the way into this new brave world. Does this seems a little Sci-Fi? Isn’t. It is already part of our culture - there is no way back. More than a hundred thousand businesses influence customers by means of Google Virtual Tours every time they appear on a search result.


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