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The Value of Good Design

posted Dec 7, 2012, 4:13 PM by Rafael Marxuach   [ updated Feb 13, 2013, 9:45 AM ]

Why pay attention to Google+ Local? If you are a business owner, manager or marketing guru, most probably know why Google+ Local is important. It’s the place for businesses to bring together professional visual content (photographs by the owner and now the business virtual tour), customer reviews, Zagat recommendations and it's foreseeable that will include Frommer's content very soon. (On August 14, 2012 the Wall Street Journal published that Google was acquiring Frommer's). Google+ Local also integrates action tools that allow the customer to make hotel reservations, restaurant reservations, see the menus of restaurants and others. And because is indexed by Google, it helps the business online presence.

If you agree with me on this, you might also concur that a Virtual Tour provides customers with a unique visual experience. In today’s customer centric economy, customers value the option to choose. A virtual tour does that, helps the customer to pick a restaurant, hotel, store.... This works particularly well for companies that emphasize the aesthetics of the business and/or take pride from the items showcased. For these companies, that value good design, adding a Virtual Tour to the online ecosystem becomes a competitive advantage.

This is one of the services our company provides for businesses in New York. The tours are uploaded to Google Maps, to the business Google+ Local Page and can be embed on the company's website, social media, and more. A novel marketing tool that allow customers to walk around, explore, and interact with businesses like never before. Customers are able to truly experience the businesses - just like being there!

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